SNAPPLE | WE ❤ NY COLLECTION
THE ASK
To design a limited-time packaging series for Snapple’s five most popular flavors to be released exclusively in the brand’s home state and heartland of New York.
SOLUTION
We ❤ NY Collection – A special-edition set of bottles that celebrates New York’s colorful culture and one-of-a-kind experiences with copy and imagery showcasing the Empire State’s iconic attractions, unique architecture, and world-famous food. (2018)
COPY | SAVANNAH HARPER
DESIGN | MATT CONNOR & TIFFANY SHAW