SEE'S CANDIES | TWITTER

SEE'S CANDIES | INSTAGRAM

THE ASK

To engage with fans and consumers on Facebook, Twitter, and Instagram.
 

SOLUTION

Social posts and series that connect with consumers through enticing images and engaging copy that captures See's Candies' unique voice while promoting the brand's products, promotions, and special events. (2015-2016)
 

National Lollypop Day – The biggest of many candy-related National Days that See's observes each year which involves a week-long celebration in July centered around one of the brand's most popular products leading up to an in-store event on National Lollypop Day.
 

Mary See's Birthday – Another week-long social event that ends with a special in-store celebration on September 16, the birthday of See's Candies' namesake, Mary See.
 

See's Cupid Connection – A live Facebook/Twitter event in which we invite users to submit their Valentine's Day questions on anything from gifts to relationships for real-time answers and advice from See's Candies.
 

The Mary's – A miniseries set during awards season in which fans vote for their favorites in each category.
 

See's March Mania – A miniseries set during the NCAA's March Madness in which fans vote for the See's Candies sweet they want to see win in each week's matchup.
 

See's Sweepstakes – Social promotion of various sweeps associated with See's events, holidays, and partnerships.
 

Blogger Partnerships – Posts sharing new and interesting uses for See's products and tips for entertaining created in collaboration with influential bloggers.
 

Pairings – A series that suggests seasonal wine, cocktail, and beer pairings for different See's Candies products.
 

Factory Features – Photos and gifs that go behind the scenes of See's Candies' factories to show fans how some of their favorite sweets are made.
 

Handmade Highlights – A Facebook series spotlighting employees from See's factories with a short bio and photo.
 

Name That Candy – A question-and-answer series in which we test fans' knowledge by asking them to identify different See's sweets based on teaser photos and clever clues with a reveal the following day.
 

Chocolate Quotes – A series featuring famous sayings and seasonally-relevant quotes related to chocolate.
 

#TBT – Weekly sharing of vintage photos of Mary See and the early years of the company.
 

Regrams – Sharing of #SeesCandies-tagged user content on Instagram.
 

Social Listening – Timely posts that share interesting See's mentions from important and influential sources.
 

COPY | SAVANNAH HARPER
PHOTOGRAPHY & ART DIRECTION | ERIC RICHTER
CONTENT | ERIN McCARTHY, KIMBERLEE STAFFIERI & SAVANNAH HARPER