ILLINOIS LOTTERY | ANYTHING'S POSSIBLE
THE ASK
To promote play among the Illinois Lottery's light-lapse players – those who buy tickets, but do so inconsistently and infrequently.
SOLUTION
A creative concept for a campaign that executes across multiple elements in key retailers – convenience stores, drug stores, and grocery – to connect with light-lapse players where they shop via unique brand placement and creative copy that takes advantage of context. (2015)
COPY & CONCEPT | SAVANNAH HARPER & ALAN McCOY
ART DIRECTION & CONCEPT | LINSEY PARKS, ALLIE HILL & JAYME DITTO
ILLINOIS LOTTERY | KEY LIME COVE
THE ASK
To promote the fun and excitement of playing the Illinois Lottery throughout the consumer journey at Illinois' Key Lime Cove Resort.
SOLUTION
A creative concept for a joint-branded campaign that executes across multiple touchpoints throughout Key Lime Cove from check-in to check-out to generate awareness of on-site availability and encourage visitors to enhance their getaway with the thrill and excitement of playing the Illinois Lottery. (2014)
COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | LINSEY PARKS