THE ASK

To position Alamos as wine drinkers' key to unlocking the adventure of Argentina.
 

SOLUTION

Uncork Adventure – A creative concept for an in-store and promotional campaign that features intriguing images of discovery and exploration from Argentina in the shape of the Alamos bottle to literally illusrate the Argentinian adventure that awaits beneath every cork. (2016)
 

PROMOTIONAL ELEMENTS

Google Cardboard – Consumer takeaways available at in-store displays that shoppers can assemble at home and use with their mobile devices to experience a 3D Argentinian adventure with Alamos.
 

Scenic Viewers – In-store displays featuring oversized versions of Google Cardboard that use digital tablets to allow shoppers to experience a 3D teaser for the content they can access at home with their own Google Cardboard.
 

Uncork Adventure Sweepstakes – A sweeps promotion in which we invite shoppers to tackle adventurous challenges printed on Alamos corks and share their experiences on social media with the hashtag #UncorkAdventure for the chance to win a GoPro Camera or gear from Patagonia. 
 

Geo-targeted Advertising – Animated mobile ads served up to shoppers in retail locations at which Alamos is sold that when clicked, allow shoppers to enter our sweeps or in a second version, lead to an Argentinian recipe that pairs well with Alamos wine.
 

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | LINSEY PARKS

THE ASK

To position Alamos as wine drinkers' way to experience the thrills of everyday adventures.
 

SOLUTION

Salud! – A creative concept for an in-store and promotional campaign that depicts daring moments of everyday adventure and salutes them with a celebratory “Salud!” to inspire wine drinkers to adopt the adventurous spirit of Argentina with Alamos and seek out their own thrilling experiences, wherever they may find them. (2016)
 

PROMOTIONAL ELEMENTS

Salud! Sweepstakes – A sweeps promotion in which shoppers can use the Vivino app to scan Alamos wine labels to enter for the chance to win their own Argentinian adventure. But in the spontaneous spirit of the campaign, winners must leave for Argentina the same day that they are notified in order to accept their prize.
 

Geo-targeted Advertising – Mobile ads sent directly to shoppers via Vivino whenever they are using the app in retail locations at which Alamos is sold.
 

Spin, Shop, Salud! – In-store displays encouraging everyday adventure among shoppers with a wheel that they can spin to receive a small challenge that inspires them to seek out new experiences in store.
 

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | LINSEY PARKS

THE ASK

To introduce Prophecy and promote its unique proposition of including varietals from all around the world, generating trial and awareness among Millennial wine drinkers.
 

SOLUTION

Prophecy Passport – A creative concept for an in-store and promotional campaign featuring visual cues that evoke a sense of travel with messaging around discovery and exploration to communicate Prophecy’s curated collection as wine drinkers’ way to journey to a different destination with each bottle. (2016)
 

PROMOTIONAL ELEMENTS

Traveled Taste Sweepstakes – A text-to-win sweeps promotion in which shoppers submit codes found on luggage-tag shaped Alamos neck hangers for the chance to win one of several travel- and wine-inspired prizes.
 

Prophecy Postcards – Consumer takeaways that include a set of postcards, each featuring a different varietal with a scenic shot of the region it's from. On back are flavor notes, food pairings, and a section for wine drinkers to add notes on their experiences. As they try each one, they can "stamp" each postcard with the sticker included on the neck hanger.
 

Prophecy Wine World Tour – In-store and on-premise sampling flights with luggage-tag neck hangers placed around the stems of glasses to identify each varietal and inspire shoppers to do the same at their own tasting events.
 

Digital Postcards – Online images of each Prophecy wine destination that wine drinkers can insert themselves into to create socially sharable photos documenting their "travels."
 

Prophecy Passport App – A branded mobile application that allows shoppers to earn points for the chance to win tiered travel-related prizes in our sweepstakes; the bigger the prize, the more points are required for entry. Shoppers use the app to scan barcodes on bottles of Prophecy and spin the globe on screen to instantly earn points. Scanning also provides them with a map of local destinations perfect for enjoying Prophecy wine to which they can then travel and use the app to spin the globe again and collect more points to use toward entry in the prize tier of their choice.
 

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | CALEB ALBA

THE ASK

To generate excitement around Ecco Domani's stylish limited-edition summer bottle created by world-renowned fashion designer Zac Posen.
 

SOLUTION

Refresh Your Summer Style – An in-store execution that uses aspirational copy and haute summer images to give Ecco Domani's exclusive Zac Posen bottle a premium, fashionable feel and encourage consumers to upgrade their everyday with Ecco Domani. (2014)
 

PROMOTIONAL ELEMENT

Summer Style Sweepstakes – A sweeps promotion in which shoppers can enter for the chance to win the ultimate summer accessory – a pair of Zac Posen sunglasses from Ecco Domani.
 

COPY | SAVANNAH HARPER
ART DIRECTION | ALLIE HILL & JAYME DITTO

THE ASK

To introduce Ecco Domani Prosecco and position it as the everyday wine choice with a twist top.
 

SOLUTION

Prosecco With A Twist – In-store executions that highlight the bottle's unique twist top and put a new twist on traditional wine pairings with engaging displays that allow consumers to discover new and unexpected combinations that offer everyday indulgence with Ecco Domani Prosecco. (2014)
 

COPY | SAVANNAH HARPER
ART DIRECTION | ALLIE HILL & JAYME DITTO