THE ASK

To introduce FedEx Ship&Get lockers and educate consumers in the launch market of Dallas-Fort Worth on how and why to use them.
 

SOLUTION

Two 60-second radio spots and two 30-second Pandora radio spots targeted at consumers in the Dallas-Fort Worth area that announce and explain the process for and benefits of using FedEx Ship&Get lockers to drop off and pick up packages by positioning them as the easy solution for today's busy lifestyles. (2014)
 

SCRIPTS & CASTING | SAVANNAH HARPER  
DIRECTION | SAVANNAH HARPER & MOLLY McLAREN  

PRODUCTION & EDITING FOR RADIO | CHARLIE UNIFORM TANGO
PRODUCTION & EDITING FOR PANDORA | PANDORA RADIO

THE ASK

To promote FedEx Office's print products and services as the smart solution for both small business owners and general consumers.
 

SOLUTION

We Can Help – A campaign that executes across multiple elements in store and online showcasing the brand's products while emphasizing the benefits of printing with FedEx in ways that relate back to the needs and goals of small business owners and consumers. (2015)
 

COPY | SAVANNAH HARPER
ART DIRECTION | MELANIE BACH

THE ASK

To generate awareness of FedEx Office's Pack & Ship services among residents near new store locations.
 

SOLUTION

Your New Favorite Neighbor – A creative concept for an out-of-home and direct mail campaign that uses relatable and humorous neighborly situations to position FedEx Office as their new favorite neighbor while informing consumers of the services that they offer. (2014)
 

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | LINSEY PARKS