RISTORANTE | LOVE YOURSELF AMORE
THE ASK
To increase trial and awareness of Dr. Oetker Ristorante frozen pizza by positioning it in a unique way among female consumers.
SOLUTION
Love Yourself Amore – A digital promotion that encourages women to show themselves love for all the hard work they do with some well deserved Me Time with Ristorante. (2015)
PROMOTIONAL ELEMENTS
Me Time Meme Maker – A simple online generator that allows women to divulge how and why they treat themselves in the form of a Me Time Meme. Each is uploaded to an online gallery where users can browse pre-made memes from Ristorante along with those created by others. Creating or sharing a Me Time Meme via social media earns users a coupon for a free Ristorante Pizza and an entry into our sweepstakes.
Love Yourself Amore Sweepstakes – A sweeps promotion in which women can create or share a Me Time Meme for the chance to win indulgent prizes that help make even more time for Me Time, like a week's worth of professional housekeeping, cooking, or landscaping services.
Love Yourself Amore fall re-skin shown below
COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | JAYME DITTO