THE ASK

To speak to the benefits of Bank of America’s financial tools and services in a way that is relevant and intriguing to today’s college students.
 

SOLUTION

A fresh-faced financial center takeover that uses youthful imagery and simple, modern language to connect with college students, establishing lifelong relationships at the start of their financial journeys. (2019)

DIGITAL ELEMENT

Mobile Quiz – An interactive digital experience accessible via the QR code on in-store signage that invites students to answer a short series of questions to find out their “friend type” while also promoting Zelle as the fast, safe, and easy way to send money to friends and family within the Bank of America app. (2019)

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | CORWYN RAESZ
APP DESIGN | CORWYN RAESZ & BROOKS BRINKMAN

THE ASK

To encourage client use of Zelle in the Bank of America app to instantly send money to family and friends in lieu of traditional gifts.
 

SOLUTION

Think Outside the Gift Box – A creative transformation of financial centers’ promotional fixtures that immediately speaks to the gift-giving occasion with a charming design supported by inspiring and informative copy highlighting the benefits of using Zelle to send monetary gifts. (2019)
 

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | JESSICA CHAIO

DIGITAL SPOT

Think Outside the Gift Box (:20) – A digital short that brings our promotional signage to life with playful motion graphics and animated messaging to further drive home the connection between convenient gift-giving and Zelle.
 

SCRIPT | SAVANNAH HARPER
ART DIRECTION | JESSICA CHAIO
ANIMATION | JEFF LEJUNE
CONCEPT | SAVANNAH HARPER,
JESSICA CHAIO & JIM RIDDLE

THE ASK

To generate awareness among clients of the option to add the logo of their favorite Major League Baseball team to their Bank of America credit or debit card and maximize their rewards by choosing how they earn 3% cash back.
 

SOLUTION

Cheer All Year – A promotional fixture that says “baseball” in a really big way while inviting fans to support the Major League team of their choosing and earn 3% cash back on the things that they buy most. (2019)
 

COPY & CONCEPT | SAVANNAH HARPER
ART DIRECTION & CONCEPT | JACOB SIMPSON

DIGITAL SPOT

Cheer All Year (:30) – A dynamic digital spot eliciting all the fun and excitement of a Major League Baseball game with bright, colorful fireworks and clear, concise messaging that outlines the full breadth of options available to clients with MLB banking.
 

SCRIPT | SAVANNAH HARPER
ART DIRECTION | JACOB SIMPSON
ANIMATION | JEFF LEJUNE
CONCEPT | SAVANNAH HARPER & JACOB SIMPSON